
Become an Anupam Paints Dealer
Join India's growing paint manufacturer with 50+ years of manufacturing heritage. 6 decorative brands, full industrial range, competitive margins, and complete business support.
Why Partner With Anupam Paints?
Complete Product Range
Decorative, industrial, waterproofing, flooring — one manufacturer for all coating needs.
10-15% Better Margins
Competitive pricing versus national brands means better margins for your business.
Marketing Support
Shop branding, display boards, shade cards, brochures, and digital marketing materials.
Technical Training
Product knowledge, application training, and certification for your team and painters.
Loyalty & Incentive Programme
Earn loyalty points, quarterly incentives, and annual rewards based on performance.
Exclusive Territory
Protected territory allocation to build your business without competing with other dealers.
Fast Delivery
Pan-India dispatch from our Howrah manufacturing facility with reliable logistics.
Digital Tools
Online ordering, inventory tracking, scheme management, and sales leads through our dealer portal.
Our Brands
As an Anupam dealer, you get access to 6 decorative brands plus our complete industrial and specialty range:

Premium emulsions with 10-15 year warranty

High-performance interior and exterior emulsions

Best-in-class quality at competitive pricing

Value range for price-sensitive projects

Universal primers for all substrates

Complete waterproofing and damp-proofing solutions
